Economic Development and Tourism Strategy

With the conclusion of Guelph’s economic development and tourism strategy – Prosperity 2020, the City of Guelph is developing a new five-year strategic plan for the realigned Economic Development and Tourism department including the functions of economic development, tourism and the Guelph Junction Railway (GJR).

Resonance has been retained to assist the City of Guelph in establishing the strategic directions and actions in a five-year implementation plan, including the establishment of key performance indicators. This plan will align with Guelph’s Community Plan and the City’s Strategic Plan, particularly around the pillar of Powering our Future.

Supporting background work and engagement for this plan were completed in early 2020. When the pandemic hit Guelph, this project was paused so that the City could focus on responding to the emerging business needs of our community as a result of the pandemic. All information collected prior to this pause will be used in the development of the revised strategy along with the extensive engagement done for Guelph’s Community Plan. The strategy will be refreshed in 2023 along with a more robust review in 2025 to account for updated Census information and ongoing pandemic recovery.

Next steps

Phase 1: Environmental scan and assessment, economic base analysis (June 2021)

Competitive benchmarking economic trends impacting Guelph including the recent impact of the COVID-19 pandemic on economic development. It will include a detailed analysis and dashboard that compares Guelph’s performance across six categories to 14 peer competitor communities.

Phase 2: Competitive benchmarking and industry cluster analysis (June to July 2021)

The industry cluster analysis will summarize Guelph’s industry clusters (strengths, emerging and retracting). The analysis will use customized industry definitions to measure Guelph’s target clusters including advanced manufacturing, agri-innovation, clean technology and tourism.

Phase 3: Strategy and implementation plan (July to September 2021)

The strategy will identify strategic directions, targeted sectors or segments and related priorities, annual programs of work and their required resourcing, and will recommend annual key performance indicators to measure successful delivery of the strategy, and any suggestions for changes to advisory committees.

For more information

Christine Chapman, Manager, Economic Development
Economic Development and Tourism
519-822-1260 extension 2823
[email protected]