Traffic Demand Management

What is Transportation Demand Management (TDM)?

Traffic Demand Management includes measures that help to provide choices of transportation modes, as well as means of reducing the number of trips that are required.  Here are some common examples of TDM measures.  Not all of these are used in Guelph, however you may find examples of these in other cities in North America.

Active Transportation

Walking, Cycling, Rollerblading, Skateboarding, Canoeing/Kayaking

Public Transportation

Bus, Train, Light Rail, Subway

Trip Reduction

carpooling, working from home (telecommuting), working compressed weeks (longer hours over fewer days), combining errands into one trip.

Land Use Planning

Designing communities to be compact and accessible to all kinds of transportation, and providing many daily amenities within a walkable distance.

Pricing Solutions

Congestion charges (e.g. London England)
Parking Pricing (pricing parking to discourage short trips and encourage longer stays)

Why Does Guelph Need TDM?

Guelph is expected to continue experiencing population growth pressures to 2031 and beyond. Supply-side approaches, such as widening existing roads and building new roads, may not be enough to guarantee efficient movement of people and goods around the city, and will not address the increased air pollution and environmental damage caused by more vehicles on the road.

Transportation Demand Management (TDM) is a proactive measure to reduce demand on the transportation system and address many of the issues that traffic congestion can bring to the community.

TDM Benefits the Community

  • Cost Savings – Save money by driving less
  • Community Wellness – Getting out of the car exposes citizens to their neighbours and community, and encourages positive relationships
  • Less Stress – Less traffic congestion and noise, and fewer delays leads to reduced stress and frustration among travellers
  • Healthy Environment – Reduce greenhouse gases and air pollution that damage your health and the environment
  • Efficient Use of Infrastructure – Fewer cars on the road decreases maintenance costs and prolongs the life of our road network

TDM Benefits Businesses

  • Less Stress – Employees who use other modes of transportation are more relaxed and productive
  • Less Parking Needed – Fewer drivers means less demand for parking spaces
  • Positive Publicity – Employers who implement TDM are seen as progressive community leaders.
  • Competitive Advantage – It is becoming increasingly popular among employers to offer TDM incentives to attract new hires.

TDM Benefits Visitors

  • Easy Walking – Visitors enjoy a more pedestrian-friendly environment with less automobile traffic
  • More Available Parking – Less parking used by employees and residents means more is freed up for visitors to Guelph

Welcoming Community – Visitors can enjoy the strong sense of community, and neighbourhood beautification that often results when TDM is properly implemented

TDM For Business

The City of Guelph continues to work with employers in Guelph to address transportation related issues. City staff has been working with The Co-Operators and the University of Guelph to conduct a travel survey and pilot program to provide an employee discount transit pass to encourage public transit.

If your workplace is interested in encouraging alternative transportation, contact the City of Guelph to develop a strategy that suits the needs of your organization.

Contact Guelph’s TDM co-ordinator to develop a program for your workplace

Employee Travel Survey – 2007 Turning Challenges into Opportunities for TDM Transportation Forum – May 2008

TDM links and resources

These links are for information purposes only and do not necessarily imply the City of Guelph’s recommendation or endorsement of any associated organizations or information included therein.