Destination development

The City of Guelph recognizes that innovative and collaborative destination development plays an important role in advancing Guelph as a destination of choice and building a strong local economy.

In 2015, the Regional Tourism Organization 4 (RTO4) funded and launched a community-driven initiative based on the DestinationNEXT model. Called DestinationGUELPH, this initiative has resulted in a series of collaborative projects designed to develop new visitor experiences, share Guelph’s authentic stories, and build our brand as a vibrant must-see destination.

591 KBDestinationGUELPH Community Tourism Strategy

To support DestinationGUELPH, the City’s tourism staff engaged as facilitators, leaders and/or partners on several projects. For background and progress to date, visit the RTO4 website

DestinationGUELPH projects currently in implementation phase:

  • Formation of a Tourism Stakeholder Network to increase industry engagement
  • Modernization of tourism information and visitor services
  • Development of a downtown Guelph micro destination
  • Establishment of economic impact and key performance indicators
  • Creation of new programming, such as Music Weekends
  • Installation of WiFi infrastructure at the City’s cultural facilities
  • Research to investigate potential for Guelph as Music City

For information about DestinationGUELPH, contact Stacey Dunnigan, Manager of Culture and Tourism at [email protected] or 519-822-1260 extension 2533.

For visitor information, go to, email [email protected] or call 519-822-1260  extension 2808 or 1-800-334-4519