Guelph, Ont., February 28, 2019 – The City of Guelph was recognized earlier this month with two top honours at the Canadian Public Relations Society (CPRS), Hamilton Chapter’s 26th annual Pinnacle Awards. The awards celebrate the best in public relations and communications in the region.
The City of Guelph picked up a gold Pinnacle award in the Community Relations Campaign of the Year category for Homecoming 2018. This award recognized the public relations work that successfully united the community, the City and homecoming guests through education and communication.
The City was honoured with another gold Pinnacle award in the Media Relations Non-Agency Campaign of the Year category. The win reflects the critical role the strategic media plan played in attracting attendees and contributing to the overall success of the Victoria Road Recreation Centre grand reopening celebration.
David Wiedrick, project lead for Homecoming 2018, acknowledges the importance of strategic communications in local government. “Unlike a private business for example, local governments don’t direct efforts at specific segments of the population alone. Our ‘customers’ are Guelph residents and businesses—and that’s a large, diverse group. Local government seeks to serve all constituents. Effective two-way communication and engagement is how we get there.”
Tara Sprigg, the City’s general manager of Corporate Communications and Customer Service agrees. “Citizens’ expectations of their local government with respect to communication and engagement are greater than ever. People demand to be included in decisions that stand to impact them. Helping to facilitate that important work is a large part of what government public relations is all about. Together with all of our City colleagues, we’re honoured by CPRS’s recognition.”
City of Guelph communications officer Katie Burt was the communications lead for Homecoming 2018, and worked alongside David Wiedrick, the City’s manager, Bylaw Compliance, Security and Licensing on Homecoming 2018. Michelle Rickard was the lead communicator on the Victoria Road Recreation Centre grand reopening, which was led by Heather Flaherty, general manager of Parks and Recreation, and her Recreation Services team.
Thirteen gold, silver and bronze award winners were announced during the annual event, which celebrates the best work in public relations and communications from the chapter’s area of Hamilton, Halton, Niagara, Guelph, and Southwestern Ontario.
The City of Guelph has earned 17 awards for communications excellence—both national and regional—including six Pinnacle Awards.
Founded in 1948, the Canadian Public Relations Society is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of more than 2,500 members across 14 Member Societies, including CPRS Hamilton with professional public relations practitioners and student members in Hamilton, Halton, Niagara, Guelph and Southwestern Ontario.
Tara Sprigg, APR
General Manager, Corporate Communications and Customer Service
City of Guelph
519-822-1260 extension 2610