Communications Plan

A journey towards communications excellence

City of Guelph Communications Plan

Introduction

City of Guelph Communications PlanThe City of Guelph Communications Plan is the culmination of more than a year of community consultation, best practices and other research, and strategy development based on the worldwide gold standard for corporate communications. The plan serves as a shared framework and provides overall guidance for how the City of Guelph communicates with residents, employees, and other stakeholders.

Vision

An aware and involved community and engaged and responsive employees, capable of listening, sharing ideas openly and working collaboratively to shape Guelph’s future.

Mission

To provide a framework to enhance the City of Guelph’s two-way communications capacity, improve stakeholder relationships, and deliver effective communications programs that help achieve organizational goals.

Guiding Principles

  • Provide information that is timely, accurate, clear, accessible and responsive.
  • Consider the range of communication tools at our disposal and use those most appropriate to address the needs associated with each circumstance.
  • Work collaboratively across the organization to ensure that information is thorough, factual and timely.
  • Respect the access to information and privacy rights of citizens and employees.
  • Support opportunities for engagement to inform public policy.
  • Strive to achieve a culture of two-way communication and communications excellence practices.

Timeline

The plan will be implemented over a five-year period. The proposed implementation schedule is subject to change so that staff are able to respond to organizational pressures and opportunities. For now, the implementation schedule is broken into four phases, working towards the four goals of the plan:

  • 2011-2012  Goal 1: To improve the quality of internal communications.
  • 2012-2013  Goal 2: To proactively identify issues and respond to them in a timely manner, reducing the likelihood of escalation.
  • 2013-2014  Goal 3: To support and encourage an engaged community that is aware of and participates in the public involvement process, and recognizes its role in addressing issues and contributing to municipal policy and solutions.
  • 2014-2015  To establish and build on mutually beneficial, trustworthy relationships with stakeholders.