National panel recognizes City’s communications for Jubilee Park as best in its class

Guelph, ON, June 5, 2015 – The City of Guelph is receiving its share of recognition this year from the communications industry’s two leading professional organizations. Guelph was honoured again Tuesday night by the Canadian Public Relations Society (CPRS) with two more awards for communications excellence.

The City’s communications strategy for the Jubilee Park Master Plan has been awarded the 2015 Don Rennie Memorial Award and a Silver Award of Excellence in the Canadian Community Relations Campaign of the Year category.

The Don Rennie Memorial Award recognizes outstanding team achievement in developing and executing a strategic approach to government communications on a specific issue. The Award was one of several noteworthy Major Awards presented over the course of the three-day CPRS National Conference in Montreal, May 31 to June 2. The Major Awards recognize exceptional involvement in the public relations profession.

The Canadian Community Relations Campaign of the Year recognizes communications programs that enable an organization to build and maintain positive relationships with the community.

Communications Officer Michelle Rickard, who developed and implemented the communications strategy, accepted the awards on the City’s behalf on June 2.

The communications strategy helped create a unified vision for Jubilee Park by engaging with residents through in-person and online opportunities. Receiving the public’s input was integral to the City meeting the short- and long-term needs of the community through an ongoing collaborative process. The City’s communications efforts resulted in a 500 per cent increase in stakeholder interaction in the creation of Jubilee Park.

“The City of Guelph’s park planning process is changing to reflect the City’s commitment to community engagement—allowing for meaningful collaboration between government and community,” said Derrick Thomson, deputy CAO for Public Services. “Our partners in communications are an important part of the work we do for citizens, allowing community voices to be heard and incorporated into tangible assets like parks. They’ve been key to the success of the Jubilee Park planning process.”

The City of Guelph has earned 15 awards for communications excellence in recent years, including six in 2015. Among this year’s awards are the IABC Gold Quill and two Pinnacle Awards. The City submitted for these awards in early 2015.

About the Don Rennie Memorial Award

The Award is presented annually in memory of Don Rennie, a CPRS member who helped change the face of government communications in Canada through his pivotal role in developing and introducing a new communications policy that would span all departments of the Federal Government.

For more information

Tara Sprigg
General Manager, Corporate Communications and Customer Service
Corporate Services
519-822-1260 extension 2610
tara.sprigg@guelph.ca