Wellington County, On, October 2, 2013 – Taste • Real has been honoured with the Brand Identity award by the Economic Developers Association of Canada (EDAC). Since its inception in 2009, the local food initiative has continued to build on its brand to support local businesses, farms and producers in Wellington County.
“We are really excited to be receiving this award,” said George Bridge, County of Wellington Economic Development Chair. “It is wonderful to be recognizing Wellington’s strong agri-food sector through the collaborative effort that has gone into building this brand.”
Along with this prestigious award, Taste • Real received the 2012 Economic Development Council of Ontario (EDCO) Product Development Award as well as the Ontario Culinary Tourism 2012 Leadership Award.
“The success of Taste • Real lies in the partnerships that have been created within our region. Our mission is to support local small businesses and farms to build stronger rural communities and grow one of the most vibrant, local food economies and food tourism destinations in Ontario,” says Christina Mann, Taste • Real Coordinator.
Taste • Real is administered by the County of Wellington and has developed strong ties with eight municipal strategic partners (The City of Guelph, Elora-Fergus Tourism, Township of Guelph Eramosa, Town of Erin, Township of Mapleton, Town of Minto and the Township of Wellington North), institutional partners (University of Guelph, The Food School and the Guelph Community Health Centre), and six regional farmers’ markets. The highly successful consumer events and partner programmes (Source it Here, Wellington Rural Romp, Local Food Fest, Field Dinner and more), have shown the benefit of moving Taste • Real to the next level.
To date, over 120 businesses and stakeholders are partners of this programme and actively use the brand to promote their products and services. Thanks to these partnerships and an effective marketing and advertising campaign, the Taste • Real brand and logo are synonymous with quality local food. For more information on Taste • Real, its initiatives and upcoming local food events, please visit www.tastereal.ca
The Economic Development Association of Canada is Canada’s national organization of economic development professionals representing all provinces and territories across the nation. EDAC recognizes that marketing a community is an integral part of the economic development profession and has provided a rigid and competitive awards program to improve the economic well being of Canadian cities, regions and communities. For more information, please visit edac.ca.
For more information, please contact:
Taste • Real Coordinator
519-837-2600 extension 2615