Upcoming City survey to reveal Guelph’s municipal election awareness, preferences

Guelph, On, May 24, 2013 – Starting Monday, Oraclepoll Research Ltd., on the City’s behalf, will administer a telephone survey to measure municipal election voter awareness, voting method preferences and barriers to participation among the Guelph electorate.

“Voter participation has more or less declined since the 2000 election, and there is very limited municipal data available to shed light on this trend to support our planning efforts,” says Blair Labelle, the city clerk. “This is the first time the City will undertake formal public opinion research to better understand and benchmark the attitudes, awareness and preferences related to municipal election planning in Guelph.”

Over approximately seven days, 600 interviews will be administered among a randomly selected, representative sample of the Guelph electorate. The results will be weighted by ward, age and gender to be representative of the population of Guelph, and considered accurate within plus or minus four per cent, nineteen times out of twenty. The margin of error will be larger for subgroups of the data.

The survey findings and any necessary City staff recommendations for the upcoming 2014 municipal election will be presented to the Governance Committee on July 16, 2013. This information will also be available electronically on guelph.ca and by request from the City Clerk’s Office and the ServiceGuelph counter at City Hall.

The costs for the survey and analysis, about $10,000, and will be drawn from the 2014 election reserve.

For more information

Blair Labelle
City Clerk
City Clerk’s Office
Corporate and Human Resources
City of Guelph
519-822-1260 extension 2232

Paul Seccaspina
Oraclepoll Research Ltd.